Free resources
Everything here is free, plain-English, and built for one thing: helping you see which creators actually make you money — and pay the right ones.
Keep Collabs, GRIN and Triple Whale. These cover the layer they were never built to give you.
Shopify Collabs pays your creators. Here's the part it doesn't show you. Collabs tracks the sale and pays the commission. It can't show you where each creator's other buyers leaked, or the chain that actually drove them. → Do you still need GRIN, Aspire or Influencer Hero? Those tools run the programme — outreach, contracts, payouts. They were never built to tell you which creators actually made you money. → Triple Whale shows you the channel. It can't show you the creator. Blended ROAS tells you influencers worked. It can't tell you which creator, or where their buyers dropped on the way to the Buy button. →What discount codes, UTMs and Google Analytics actually catch — and the sales they quietly lose.
Discount codes vs tracking links: what each one really catches A code catches the buyer who types it. A link catches the whole journey. Here's exactly when each one lies to you. → UTM links for creators: what they catch, and the sales they lose Why your creator sales slip out of UTM tracking and land in "direct" — and what kind of tracking survives it. → How to measure influencer ROI on Shopify without guessing Most "influencer ROI" is a guess dressed up in a spreadsheet. Here's how to turn it into a number you can defend. → Why your influencer sales show up as "direct" in Google Analytics That "direct" bucket is full of sales your creators drove. Here's why they hide there, and how to get them back. → Does influencer tracking survive iOS and Safari? What Safari's seven-day cookie quietly breaks, what it doesn't, and which creator sales you're losing because of it. →Turning the numbers into real decisions: who to keep, who to pay more, and what to fix.
Introducer, Influencer, Closer: the three jobs your creators do The creator who closes the sale and the one who started it weeks earlier aren't the same person — and paying them the same is the mistake. → When your spreadsheet breaks: tracking 15+ creators Three creators you can hold in your head. Twenty you can't — and that's exactly where the money starts leaking. → How to measure gifted creators, with no code and no commission You sent fifty boxes of product. Here's how to tell which ones turned into actual sales. → Re-book or drop: which creators to keep, and how to pay them Make renewal day a decision with the numbers in front of you, not a gut call you hope is right. →