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Attribution windows define the maximum time period between a customer’s initial interaction with marketing content and a credited conversion, determining...

Cookie-based attribution tracks marketing interactions by storing identifiers in a user’s browser to connect visits and conversions within relatively short...

Google Analytics is a session-based analytics platform designed to measure direct, short-term interactions between users and websites through browser cookies...

Influencer revenue attribution is the process of identifying which sales were directly or indirectly influenced by creator content, even when...